HISTORY
More than 150 years of history
Over the years, FIX has always been at the forefront of all the latest fashions, trends and movements. Many famous people from different eras have appeared happily drinking this favorite beverage and countless high-profile events have been associated with the FIX name.
There have been countless labels (including many award winners), all kinds of posters, thematic advertisements, product promotions in beloved films, among other initiatives. Greek consumers have etched on their memories all those images of carefree groups of people raising bottles and glasses with the FIX logo always in the name of fun and celebration!
2023
New FIX packaging arrives combining history, Greek identity and simplicity in perfect harmony! The beloved FIX presents its new image, embracing its roots and tweaking its identity for a contemporary audience to bring a sense of the past meeting the future.
2021
New limited-edition packaging inspired by the diversity of Greece and the elements that make its different regions truly unique. FIX Hellas cherishes local traditions, customs and symbols as it has always done.
2019
New FIX bottle like it was in the past! For more than 150 years, the characteristic FIX bottle was a part of every occasion, both formal and informal, indoors or outdoors! This bottle, the trademark of the most historic Greek beer, is returning to our tables to remind us that the authentic is always timeless.
2017
Moving with the times and using every drop of its brewing knowhow, FIX expands its line of products to include FIX Anef, the alcohol-free beer which retains the flavour of authentic beer. At the same time, rising to the market challenges, FIX also innovates in the field of draught beer, utilising the patented Draughtmaster™ technology, available in the DraughtMaster™ Modular 20 and Flex types.
2015-2017
The Olympic Brewery and Mythos Brewery companies merge, making an even more potent force in the domestic beer market, the new Olympic Brewery. FIX Hellas is a product of a company with Greek DNA and international influence.
2014-2015
The favorite beer of Greece celebrates its 150th birthday! For much of this period FIX Hellas has been a mainstay of Greek culture. And the story is set to continue…
2013-2014
Back in its rightful place as No. 1 Greek beer brand, FIX Hellas works diligently and successfully to top up its reputation as the ambassador of Greek brewing abroad.
2012-2013
Having thoroughly met the requirements of the domestic market, FIX Hellas looks beyond Greek borders and vigorously sets about satisfying the thirsts of markets abroad.
2011-2012
The second large investment in factory expansion is secured with a view to increasing productivity so that the Olympic brewery can meet the continuously rising demand.
2010-2011
Large scale investment results in the creation of an ultra-modern brewery in the area of Ritsona, Evia. The historic FIX Hellas is once again available on the Greek market. With the initial bottling in March, the great FIX revival is well underway by the beginning of April! Public enthusiasm surpasses even the boldest predictions, with the OLYMPIC BREWERY only able to meet 20% of the total demand!
2009-2010
Three Greek entrepreneurs, Ioannis Chitos and George & Elias Grekis, take over the OLYMPIC BREWERY company together with the trademark of the oldest, most famous and beloved Greek beer, FIX Hellas. A new page in its history is finally turned…
1995-2009
D. Kourtakis S.A. buys the FIX trademarks from the National Bank, produces the beer under contract and launches it back onto the market with little success.
1982-1995
Politics and competition from other beer brands lead to the closure of the factory, putting an end to production. The Greeks’ favourite beer appears lost, with countless magic moments and memories heading down the drain with it…
1961-1982
The brand new factory in Sygrou Avenue becomes a marvel of the times, truly cutting-edge both in terms of machinery and design. Passers-by can view beer production in action with see-through glass walls.
1957-1961
The dominance of FIX continues and Takis Zenetos, the wunderkind of contemporary architecture, is commissioned with the renovation and extension of the factory in Syngrou Avenue.
1922-1957
Karolos Fix dies, leaving the factory to his two sons, Yiannis and Antonis, who have been working with him since childhood. The two brothers work diligently to expand the enterprise even more, creating a malting plant so that the beer can be made from Greek barley and huge refrigerating facilities for the preservation of the surplus barley crop. FIX becomes truly synonymous with beer in Greece, prominent in the sphere of advertising and staple refreshment in homes and social gatherings across the country.
1920-1922
Karolos Fix is informed that the production of mechanical refrigeration is beginning in Europe. Without delay, he gathers all his savings and equips his little factory with refrigerating machines, marking the official introduction of artificial ice to Greece.
1900-1920
FIX beer wins the “Golden Award” in the Milan exhibition, turning on the tap for a succession of awards in international exhibitions and competitions.
1893-1900
With rising demand and limited brewery space, Ioannis Fix, decides to move home and premises to Syngrou Avenue, which was considered a country lane at that time. His customers follow him on the strength of his growing reputation for producing consistently excellent beer. His eldest son, Karolos, starts to play an active part in the enterprise, which is growing daily and soon develops into a steam powered factory equipped with state-of-the-art brewing apparatus.
1870-1893
Fix opens his first large pub on the slopes of Ardittos Hill. It is named after the French city of Metz, where a famous battle took place during the Franco-Prussian war. In turn, the Metz gives its name to the surrounding district, which it still goes by to this day.
1864-1870
Due to the increasing appeal of the beer, Ioannis Fix decides to relocate his brewery to Kolonaki, an area much closer to the center of the city. FIX beer wins the Greeks over, becomes something of a fashion and gradually spreads throughout Athens.
1850-1864
While Greece is trying to reconstruct itself after liberation from the Ottoman Empire, Ioannis Fix comes to Athens from Munich to find his father, who is subsequently shot dead in Magufana, the present-day suburb of Pefki. Deciding to stay, then settle in nearby Iraklio, Ioannis begins beer production to cater for the many Bavarian officers. The first beer brewed in the country naturally takes the family name of FIX.